**Links to**: [[Choice]]. What? How _different_? “Just do it.” I guess people understand that these are slogans. This is capitalism, and this is why we can’t have _good slogans_. “As suggested by Nietzsche’s imperative of ‘thinking otherwise’ – meaning thinking not just against one’s own time, its suffering and needs, but also by means of and through the other – a system inevitably includes other, often mutually exclusive positions, most of them also opposed to his own. ‘We have no right to stand out _individually_ (i_rgendworin einzeln zu sein_).’ Deleuze and Guattari have suggested that Nietzsche’s main concepts are inseparable from a theatre filled with various ‘conceptual personae’. These are not historical characters but the genealogically condensed ‘intercessors’ of our discourse, the real thinking subjects of enunciation or ‘thought-events’ by which the concepts come alive and become oriented.43 Conceptual personae are the powers of imagination that function as a compass in the determination of the undetermined concepts. For if the will to power together with the eternal return of difference is Nietzsche’s plane of immanence (and the critique of the will to truth is his image of thought), this plane is populated not only with repulsive concepts such as ressentiment and bad conscience, but also with the self-sufficient pretensions of all those who understand the will to power only from the point of view of nihilism.” Sjoerd van Tuinen, p. 13, [[Ressentiment: Pedagogy of a Concept]]. #todo